Why I'd Use the Amazon Baby Wishlist Again
It started as a way to keep track of research. It ended up being one of the more useful things I did during pregnancy.
Stephanie
Founder, Little Things Edit
When I was pregnant, I set up an Amazon Baby Wishlist mostly just to keep all my research in one place. I didn't expect it to be particularly useful beyond that. But looking back, it's one of those things I'd set up again early in pregnancy without hesitation. Not because you need to buy everything from Amazon, but because it makes the whole overwhelming "what do we actually need?" stage feel a lot more manageable.
SET UP YOUR FREE WISHLISTThe Discount Was More Useful Than I Expected
SMALL PERCENTAGE, BIG DIFFERENCE.
I'll be honest. When I first heard about the additional discount on eligible wishlist items, I assumed it wouldn't make much of a dent. A small percentage off here and there didn't sound like a big deal.
But baby shopping adds up faster than you'd think. When you're buying monitors, feeding items, swaddles, carriers, nappies and a hundred other little things over several months, those savings start to compound. I ended up deliberately leaving some of the bigger purchases on the list and waiting to buy them when a discount or sale came through. It genuinely helped.
One Place for Everything
THE BIGGEST WIN, HONESTLY.
When you're pregnant, everyone has an opinion. You NEED this one. Don't waste your money on that. This brand is the only one worth buying. The noise is constant and it's exhausting to keep track of.
The wishlist became my running list of everything I was researching, things friends recommended, products I wanted to compare and items I wasn't ready to buy yet but didn't want to lose. Instead of a chaotic mix of screenshots, Safari tabs, notes and saved Instagram reels, it was all just in one place. By the time baby arrived, most of the research was already done.
What I added to mine:
- -products I was actively researching
- -recommendations from friends I wanted to look into
- -items I wasn't ready to buy yet but didn't want to forget
- -postpartum essentials for myself
The Price Tracking Was a Genuine Bonus
AMAZON PRICES MOVE MORE THAN YOU'D EXPECT.
Adding things to the wishlist early, even before I was ready to buy, meant I could easily notice when prices dropped. Items would go on sale, coupons would appear, or something would get cheaper overnight. For bigger purchases especially, this was actually really useful. Prime Day alone made a difference on a few items I'd been sitting on.
It Made Gift Buying so Much Easier
NO MORE THINKING ON THE SPOT.
Whenever someone asked what I still needed, I could just send the link. Purchased items automatically updated on the list so there were no duplicate gifts, which alone was worth it. Even if you're not having a baby shower, this comes up more than you'd expect towards the end of pregnancy.
There's also a welcome gift once you've spent the qualifying amount on eligible items. Baby samples and a few products. Not the reason to sign up, but a nice surprise when it arrived.
My Amazon Baby Essentials
ALREADY DONE THE RESEARCH FOR YOU.
If you're currently building your wishlist and not sure where to start, I've put together a full roundup of the Amazon baby products I personally used and reached for constantly with my first baby.
Read my full Amazon Baby Essentials post here.It's a good starting point if you're trying to figure out what's actually worth adding.
The wishlist ended up being much more useful than I anticipated. Not just for the discounts, but for the organisation and sanity of it all.
If you're pregnant and in research mode right now, set one up early. Future you will be glad you did.
CREATE YOUR AMAZON BABY WISHLIST